Journal of Advertising
Description: As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
Coverage: 1972-2010 (Vol. 1, No. 1 - Vol. 39, No. 4)
The "moving wall" represents the time period between the last issue available in JSTOR and the most recently published issue of a journal. Moving walls are generally represented in years. In rare instances, a publisher has elected to have a "zero" moving wall, so their current issues are available in JSTOR shortly after publication.
Note: In calculating the moving wall, the current year is not counted.
For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available.
- Terms Related to the Moving Wall
- Fixed walls: Journals with no new volumes being added to the archive.
- Absorbed: Journals that are combined with another title.
- Complete: Journals that are no longer published or that have been combined with another title.
Subjects: Marketing & Advertising, Business & Economics, Business
Collections: Arts & Sciences VI Collection, Business & Economics Collection, Business II Collection
In 2007 the Carbon Trust wanted to promote its role in the area of low carbon innovation. Guardian News and Media created Low Carbon Innovations debate through a fully integrated editorial partnership.
Guardian Plus created a bespoke microsite for lastminute.com to help position it as a responsible operator and clear up confusion surrounding carbon offsetting.
British Gas Greener Living Partnership
British Gas needed a campaign positioning it as an expert and leader in the green debate. Guardian Plus devised Greener Living Partnership: the most sustained and integrated campaign that GNM or British Gas have ever created.
Seeds of Change
Seeds of Change wanted to attract an audience of "everyday foodies" to their range of wholesome, tasty, 100% organic food. Partnership with Observer Food Monthly resulted in a hugely successful campaign.
Origins wanted to celebrate the launch of the new Organics range, and increase awareness of the Origins brand and its environmental and ethical commitment.